Sam Riley


Sam Riley has been Production Designing and Art Directing commercials for over twenty years and has worked with some of London’s most prestigious production companies and award-winning directors, including Blink, Outsider, Thomas-Thomas, Paul Gay, James Rouse, Dougal Wilson and Kevin Thomas.

He studied at Camden Art Centre and St Martin’s School of Art before assisting the fashion photographer and artist Michael Roberts for four years. However, his real interests lay in film and he quickly rose from runner on a children’s TV drama to assistant art director on Sally Potter’s Orlando to art directing features including Emma starring Gwyneth Paltrow, before making the jump to designing commercials.

“With experience I have become skilled at producing quick, cost effective solutions to the various challenges inherent in most scripts and working around the diverse problems that shooting on location can present, but as I cut my teeth in set design, I am equally at home building something from scratch on a stage.”

Aldi Psyop Riff Raff
Disco Claire Wiener Biscuit
First Direct ‘Skint Stinks’ Jonny & Will Blink Ink
Sky Glass ‘Smarter than Smart TV’ Pensacola Canada London
Danone ‘Punk TV’ Jim Gilchrist Outsider
Freeview ‘Enslave Planet’ Jonny & Will Blink
Ambrosia ‘Floating’ Jonny & Will Blink
Kellogs ‘Levitation/Bubbles’ Joanna Bailey Snapper
Amazon ‘Beauty/Int Design Tech/Fashion/Parenting/Yoga’ Kathy Fusco HungryMan
Ginsters ‘Shaped by Cornwall Joanna Bailey Snapper
Sky Mobile ‘Skaters’ Dom & Nic Outsider
Marmite ‘Neglect’ James Rouse Outsider
Florette ‘The Joy of Salad’ Simon Willows Blink
McDonalds ‘Go with the Flow’ Simon Willows Blink
Quality Street ‘The First Signs of Christmas’ Joanna Bailey Snapper