Sam Riley has been Production Designing and Art Directing commercials for over twenty years and has worked with some of London’s most prestigious production companies and award-winning directors, including Blink, Outsider, Thomas-Thomas, Paul Gay, James Rouse, Dougal Wilson and Kevin Thomas.
He studied at Camden Art Centre and St Martin’s School of Art before assisting the fashion photographer and artist Michael Roberts for four years. However, his real interests lay in film and he quickly rose from runner on a children’s TV drama to assistant art director on Sally Potter’s Orlando to art directing features including Emma starring Gwyneth Paltrow, before making the jump to designing commercials.
“With experience I have become skilled at producing quick, cost effective solutions to the various challenges inherent in most scripts and working around the diverse problems that shooting on location can present, but as I cut my teeth in set design, I am equally at home building something from scratch on a stage.”
COMMERCIALS INCLUDE
| TITLE | DIRECTOR | PRODUCTION COMPANY |
|---|---|---|
| Dr Oetker | Tobias Fourarce | Partizan |
| Aldi | Psyop | Riff Raff |
| Disco | Claire Wiener | Biscuit |
| First Direct ‘Skint Stinks’ | Jonny & Will | Blink Ink |
| Sky Glass ‘Smarter than Smart TV’ | Pensacola | Canada London |
| Danone ‘Punk TV’ | Jim Gilchrist | Outsider |
| Freeview ‘Enslave Planet’ | Jonny & Will | Blink |
| Ambrosia ‘Floating’ | Jonny & Will | Blink |
| Kellogs ‘Levitation/Bubbles’ | Joanna Bailey | Snapper |
| Amazon ‘Beauty/Int Design Tech/Fashion/Parenting/Yoga’ | Kathy Fusco | HungryMan |
| Ginsters ‘Shaped by Cornwall‘ | Joanna Bailey | Snapper |
| Sky Mobile ‘Skaters’ | Dom & Nic | Outsider |
| Marmite ‘Neglect’ | James Rouse | Outsider |
| Florette ‘The Joy of Salad’ | Simon Willows | Blink |
| McDonalds ‘Go with the Flow’ | Simon Willows | Blink |
| Quality Street ‘The First Signs of Christmas’ | Joanna Bailey | Snapper |
