The new ad for Burberry which has just launched through Black Label was designed by Art Department’s John Beard with big input from all our lovely propmen Edd Barker, Aaron Batterham, Dan Bryant, Simon Clifft and Nick Cosens duly assisted by Felix Beard and Set Decorator Rebecca Alleway who has recently joined us.
The new ad is released for Christmas, though apart from some snowy scenes there is nothing overtly Christmassy about it. Instead it appears like a trailer for a full-length movie on the life of Thomas Burberry, and with director Asif Kapadia (of Senna and Amy fame) at the helm and Matt Charman (Bridge of Spies) as screenwriter, it is a glitzy affair. Amongst the drama, starring Sienna Miller, Somhnall Gleeson, Dominic West and Lily James there are fascinating factual elements. Burberry invented the weatherproof fabric gabardine, for example, which was used for dressing the military as well as pilots and polar explorers including Sir Ernest Shackleton and this innovation provides the meat of the story.
It all adds up to what looks like a pretty stylish period drama, even though it’s actually only a three-minute-long ad…check it out and then check it out again!